UPDATE 26th of May: I have recently discovered that turnover is defined by cash plus wagering wins, which means if a person puts in $300 cash, wins and loses $2700 over the course of the day in small increments, and then loses their $300 too, they have “wagered” $3000 and “won” $2700 so the expenditure […]
Context: In this blog, I am imagining I am guest lecturer at University of Southern California’s Cinematic Arts School. I work at seejane.org which is the public site of Geena Davis Institute on Gender in the Media. My target audience are students enrolled in Film Studies. This blog shows the presentation I did (although it […]
A News Agent and a Publican walk into a bar…. Context: My imaginary target audience is News Agent National Association members, and the medium is an online newsletter to members. The message is to lobby for gaming machine licenses, and the goal is a call to action to members to give their feedback on this […]
Sometimes, you have an extremely corporate audience, all blue suits and ties. This audience has seen it all before, every tool, every business idea and every design fad. They do not want razzle dazzle, they want accountability and reproduce-ability. They want transparent and honest presentation of your research, assumptions, workings, plans and conclusions, to ensure […]
Feedback on my first Data Viz blog led me down the conversion funnel My first blog and in class presentation used Tableau to explore conversion rates My feedback suggested funnel charts and Sankey diagrams, and a free app rawgraph.io site. A Sankey Diagram, and the more recent Alluvial Charts are an attention grabbing flow diagram […]
Thanks to Knaflic’s Storytelling with Data and Roberto my lecturer, and all of my classmates who provided feedback to make this uncluttered story telling chart using Tableau. A lot was stripped away but I hope the meaning is clear.
Using Tree Based Gradient Boosting Models to classify terrorism events as Suicide Attacks Tracy Keys 13 June 2017 Background My team Gonzo at UTS used the Global Terrorism Database (GTD) to explore whether distinct features of terrorism events could predict the ABC’s online reaction to them. We did this through web scraping the ABC’s Twitter […]
I was very honoured to be able to represent the 36100ers by presenting at the UTS Academic Board on Thursday, along with Pedro and Kelly and of course Theresa. To get my story across with authenticity, the trick that works for me is to not write much, then really know my key messages and the […]